Unveiling the 1975 Jaguar XJ

Images from a 1975 UK brochure for the new Jaguar XJ 3.4.

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1987 Jaguar XJ6

A print ad for the 1987 Jaguar XJ6, keeping in line with the jungle theme that was popular in a number of Jaguar ads at the time.

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More of the Jaguar XJ220

Photos from a 1992 press packet for the Jaguar XJ220.

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1956 Jaguar XK-140 Coupe

A print ad for the 1956 Jaguar XK-140 hardtop coupe.

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Who Says Lightning Never Strikes Twice?

A print ad for the 1991 Jaguar XJS.

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Sting and the Jaguar S-Type

One interesting point of cross promotion happened in 2000, when Sting made a deal with Jaguar to showcase his new single, Desert Rose with the new Jaguar S-Type.  He had actually used the car in his music video and the team behind the production thought it also promoted the vehicle. They sent Jaguar a few clips and they were just as excited by the proposal.  You can read more about how this project took off and how this song become a massive hit for Sting (in large part due to this campaign) HERE.

See the commercial below.

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1961 Jaguar E-Type

A few pages from a UK brochure for the 1961 Jaguar E-Type.

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From the Seventies

A collection of images from a 1972 UK brochure for the Jaguar XJ12.

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140,000 km

It wasn't all that long ago that I posted about reaching 130,000km, but last Thursday I hit another mini-milestone with 140,000 km (30,000km of which I put on).  Really, it mostly seems worthy of mention because I've become slightly obsessed with the life of my car.  She's aged beautifully, but there seems to be a fine line between wearing the car out from use and the car just wearing out because of time.  I'd rather know that I made the most out of owing my XJ8 while I had her, and I'm hoping to share a few more road trip stories this summer to prove it.        

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1955 Jaguar XK-140

A 1955 print ad boasting that an even better sports car than the Jaguar XK-120 has be made, and not surprisingly, it's the Jaguar XK-140!

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Fuel Economy

With prices increasing at the pump just before the Easter long weekend, and now hovering around 1.20/L, you have to wonder what it's going to be like this summer.  The fact that this old XJ8 requires premium fuel is another kick in the junk, but honestly, I didn't fall in love with this car because of her fuel efficiency.  There is an element of sadness behind this though, because the reality is that the more expensive it becomes to drive, the less I'll be able to do it for fun.

I already have a few brief summer road trips planned, but with prices already 8% higher than they were at this time last year, it's only going to take a few years of that happening for the budget to be stretched.  Short of buying a different vehicle, which is a far more expensive proposition, what can you really do but complain about it?

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1993 Jaguar XJ12

A few images from a 1993 UK brochure for the Jaguar XJ12 range.

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Scenes From a Night Drive

With the sunroof and windows open, I drove.  Not to go somewhere, just to get lost.  Sometimes the road is nothing more than a random path to steer your focus.  It's amazing how well it works, especially when the city is sleeping and the streets are your own.

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