Sting and the Jaguar S-Type

One interesting point of cross promotion happened in 2000, when Sting made a deal with Jaguar to showcase his new single, Desert Rose with the new Jaguar S-Type.  He had actually used the car in his music video and the team behind the production thought it also promoted the vehicle. They sent Jaguar a few clips and they were just as excited by the proposal.  You can read more about how this project took off and how this song become a massive hit for Sting (in large part due to this campaign) HERE.

See the commercial below.

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